Key Performance Indicators

Although 90% of business leaders think sustainability is important, only 60% of companies have a sustainability strategy. - Forbes

An estimated 90% of companies on the S&P 500 index published a corporate social responsibility (CSR) report in 2019, compared to just 20% in 2011. (The S&P 500 index is an index featuring the 500 leading U.S. publicly-traded companies). - Harvard Business School

22.8% of Fortune 500 corporations have engaged with the UN’s SDG (Sustainable Development Goals) framework. But only 0.2% of these corporations have developed methods and tools to assess and evaluate the progress of their actions towards relevant SDGs. - ScienceDirect

88% of consumers will be more loyal to a company that supports social or environmental issues. - Forbes

83% of consumers will always choose a brand with a better sustainability record. - Wunderman Thompson

On average, 70% of purpose-driven shoppers pay an added premium of 35% for sustainable purchases. (57% are willing to change their purchasing habits to help reduce their negative impact on the environment.) - IBM

In 2021, 74% of institutional investors said they were more likely to divest from companies with poor sustainability performance. - IMD

81% of global consumers feel strongly that companies should help improve the environment. - NielsenIQ

70% of millennials say that they were more likely to choose to work at a company with a strong environmental agenda; a substantial increase from the 25% of Gen X and 17% of baby boomers who would make that choice (15). - Fast Company